PDR organised an excellent Open Innovation Conference last week at Cardiff Metropolitan University with some excellent speakers. Gordon Macrae from Incub & Gripple was particularly impressive with his talk about their strategy for generating 25% of their turnover from products launched within the last three years. A key focus was on providing value through fostering creativity, having a customer focus and incorporating design thinking and skills into their process. From a creativity perspective great thought had been paid to the work environment, intrinsic motivation of the staff and that all staff spent over 20 days a year engaging with customers (or potential customers). You can see some details on their philosophy and images of their work environment at http://www.incub.co.uk. You can also watch the interview with Gordon Macrae (below), where he talks about how they integrated creativity and design skills in their work.