New research by Microsoft suggests that UK businesses are at risk of a creativity crisis because of a failure to encourage and support creativity within their organisations.
The research found that 40% of UK workers surveyed reported that innovation was not encouraged in their workplace. Major factors highlighted as hindering creativity included uninspiring workplaces (41%), a stressful atmosphere (34%) and a lack of appropriate spaces to focus (28%).
New research presented at the Word Economic Forum at Davos highlighted the key skills needed to thrive in the Fourth Industrial Revolution, with the top three skills being ‘Complex Problem Solving’, ‘Critical Thinking’ and ‘Creativity.
New research conducted by Forrester Consulting for Adobe asking whether creativity matters to businesses shows that “Companies Embracing Creativity Outperform Peers in Revenue, Market Share and Competitive Leadership”.
Key findings from the research are:
“Companies that foster creativity achieve exceptional revenue growth than peers.Fifty-eight percent of survey respondents said firms that foster creativity had 2013 revenues exceeding their 2012 revenues by 10 percent or more. In contrast, only 20 percent of less creative companies performed similarly.
More creative companies enjoy greater market share and competitive leadership.Creative companies are more likely to report a commanding market leadership position with a higher market share than competitors. Of those reporting market share leadership, creative companies outnumber their less creative counterparts by a factor of 1.5 percent.
Despite the perceived benefits of creativity, 61 percent of companies do not see their companies as creative. Only eleven percent said their practices were perfectly aligned with firms readily recognized as creative. The majority (51 percent) said they were neutral or not aligned with creative firms, and 10 percent felt their practices were, in fact, the opposite of what creative companies do.
Creative companies win recognition as a best place to work. A positive employee work environment is a fertile breeding ground for creativity. Sixty-nine percent of creative firms also reported winning awards and national recognition for being a “best place to work.” Just 27 percent of less creative companies achieved similar accolades”
You can download the full research report.
This year Adobe completed a study looking at the ‘State of Creativity in Education in Asia Pacific’ including countries such as Singapore, South Korea and Australia as well as China and India.
The survey showed that there was ‘strong support for creativity in the classroom’ but ‘not enough was being done’. However there was recognition by many that their education systems were somewhat ‘outdated’ and ‘restrictive’.
Follow the link below to see the full report.
Report on ‘State of Creativity in Education in Asia Pacific’
Adobe commissioned the research firm StrategyOne to conduct a “global benchmark study on attitudes and beliefs about creativity at work, school and home” this year based on an online survey “of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9.
The link below takes you to the report specific to the UK. It highlights “that more than three quarters (78%) agree creativity is key to driving economic growth but just a third (35%) feel they are living up to their creative potential”.
The State of Create Report: UK
Adobe commissioned the research firm StrategyOne to conduct a “global benchmark study on attitudes and beliefs about creativity at work, school and home” this year based on an online survey “of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9.” Some of the key findings from the research were:
1. Unlocking the creative potential of people is seen as key to economic and societal growth
2. Less than half of the people interviewed see themselves as creative
3. There is increasing pressure at the workplace to be productive rather than creative
It is interesting that people see creativity as very important not just for economic growth but also for society and yet most people don’t see themselves as creative. It is also fascinating that productivity is seen as distinct from creativity. For more details on see the The State of Create Study report.