Adobe commissioned the research firm StrategyOne to conduct a “global benchmark study on attitudes and beliefs about creativity at work, school and home” this year based on an online survey “of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9.” Some of the key findings from the research were:
1. Unlocking the creative potential of people is seen as key to economic and societal growth
2. Less than half of the people interviewed see themselves as creative
3. There is increasing pressure at the workplace to be productive rather than creative
It is interesting that people see creativity as very important not just for economic growth but also for society and yet most people don’t see themselves as creative. It is also fascinating that productivity is seen as distinct from creativity. For more details on see the The State of Create Study report.