Case Study of Creativity and Design at Gripple

PDR organised an excellent Open Innovation Conference  last week at Cardiff Metropolitan University with some excellent speakers. Gordon Macrae from Incub  & Gripple was particularly impressive with his talk about their strategy for generating 25% of their turnover from products launched within the last three years. A key focus was on providing value through fostering creativity, having a customer focus and incorporating design thinking and skills into their process. From a creativity perspective great thought had been paid to the work environment, intrinsic motivation of the staff and that all staff spent over 20 days a year engaging with customers (or potential customers). You can see some details on their philosophy and images of their work environment at You can also watch the interview with Gordon Macrae (below), where he talks about how they integrated creativity and design skills in their work.