Global IBM study: Creativity Crucial for Future Success

A global study by IBM in 2010 of 5000 Chief Executive Officers (CEOs) across 60 countries and 33 industries found that creativity was selected as the “most crucial factor for future success”. Some of the key findings in the study highlight that “less than half of global CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment” and that “CEOs are confronted with massive shifts – new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling “creativity” throughout an organisation.”

For more details on the study see: Leading Through Connections: Insights from the IBM Global CEO Study